A look into what QoS really means to SNS as a supplier
Once, voice and data were provided over different networks. Then, in 1979, IBM introduced what it called Class of Service (CoS), but it wasn’t until X.25 in 1984 that what we would recognise as Quality of Service (QoS) came into computer networks—and it wasn’t defined for telecoms until 1994.
Now, it’s a very familiar term—a kind of useful catchall that is supposed to cover every aspect of a connection, such as service response time, loss, signal-to-noise ratio, crosstalk, echo, interrupts, frequency response, loudness levels, and so on.
Maybe too familiar? QoS, which really should mean the ability to prioritise and manage network traffic to ensure optimal performance for specific applications or services, has become an overused term by vendors, and to an extent that its value can become lost.
As such, it actually means different things for different contexts. A crystal-clear voice call has different QoS requirements from an HD video. Data access to a remote server may have different requirements again, as would a supervisory system for a driverless crane on a construction site – it all depends. QoS means many things, even if we intuitively grasp the sense of it.
Even worse, though, it can be used by a potential supplier so casually that an MVNO, service provider or enterprise may end up assuming they’ll get a better service than is actually on offer.
With Swiss Networking Solutions, that’s not the case. We promise direct connectivity to reach your partners and customers, with options to control and fine-tune QoS to the standard you want to deliver.
We also commit to help mobile operators deliver better customer and service experience with secure private, QoS-assured interconnect to the mobile edge, for example. And as part of our SIM coverage testing service, we guarantee you can deliver effective service quality and coverage to your market by building out a remote SIM test footprint with our experts so we can remotely assure QoS for your service.
Why SNS worries about what QoS really means
So, at SNS, QoS really means something. If you can’t choose the quality of service, latency, redundancy, and resilience you need, then we’re letting you down. To stop that ever occurring, SNS will ensure delivery, with KPIs agreed in writing with you, the customer, to validate service performance and compliance with targets.
After all, it says on all our documentation that we want you to turn to us to help you get the best latency, resilience, and performance on the market. So, we must help you obtain the best QoS for your specific application or service, backed by robust SLAs, or our brand promise of optimised, reliable and secure global connectivity just doesn’t stand up.
We’d go so far as to say that QoS actually is the core of SNS's service offerings. Why: we need it there to enable customers like you to achieve reliable, secure, and high-performance connectivity tailored to your specific needs. SNS recognises that in a world increasingly reliant on seamless communication and data exchange, ensuring optimal latency, throughput, and resilience is essential for success across various industries.
That’s why QoS is more than a slogan here. SNS positions QoS as a pivotal element in our mission to deliver exceptional connectivity and performance, and our solutions are architected to empower customers to control their network performance by choosing specific QoS parameters, such as latency and throughput, to match their unique use cases.
Doing so means SNS allows customers to focus on what matters most: delivering high-quality experiences for their customers:
- Direct connectivity to partners SNS facilitates secure, private interconnections with over-the-top (OTT) partners, ensuring consistent QoS for services delivered at the mobile edge. This benefits mobile operators and content providers alike by optimising their service performance
- Enhanced service performance for content delivery By securely interconnecting with OTT application partners outside a customer’s network, SNS ensures consistent Quality of Experience (QoE) for end users
- End-to-end delivery SNS provides comprehensive support, from initial requirements capture and network design to implementation and ongoing performance assurance.
What QoS really means to us as your chosen network partner
We therefore integrate QoS into a number of services to enhance customer satisfaction and operational efficiency:
Direct Connectivity and Data Backhaul
For mobile operators, direct connectivity with OTT partners and data backhaul are critical. SNS ensures secure and QoS-assured interconnectivity, improving content delivery performance and ensuring a superior customer experience. This is particularly important for latency-sensitive applications like video streaming and real-time communication.
Truly Global Connectivity
SNS’s global network spans six internet exchanges, ten Tier 1 IP transit operators, and 45 long-haul international circuits, all underpinned by QoS-backed Service Level Agreements (SLAs). These connections ensure reliable, high-performance data delivery with 99.999% uptime, crucial for enterprises seeking to expand their global footprint while maintaining service quality.
Flexible Enterprise Solutions
Enterprises benefit from SNS’s ability to customise connectivity solutions with QoS parameters tailored to their needs. Whether it’s ensuring redundancy, optimising latency, or meeting specific throughput requirements, SNS’s network design and SLA options provide peace of mind with robust guarantees.
SIM Coverage Testing
As stated, we also extend our QoS expertise to mobile network operators through remote SIM coverage testing. This service allows operators to remotely validate service quality and network coverage, ensuring their users experience consistent performance.
Custom Network Design and Delivery
For organisations with unique connectivity needs, SNS offers bespoke network designs, ensuring performance metrics like latency, redundancy, and resilience align with business requirements. End-to-end support ensures seamless integration and ongoing service assurance.
But SNS’s commitment to QoS isn’t just about meeting current demands. We’re always about future-proofing networks—so, by leveraging our extensive network of partnerships, global infrastructure, and deep expertise, SNS enables customers to adapt to evolving requirements without costly overhauls. And whether it’s scaling for growth, integrating new technologies, or ensuring business continuity, QoS remains a key pillar of the success we want to deliver to you.
Summing up, SNS’s emphasis on QoS reflects its dedication to delivering reliable, optimised, and secure connectivity solutions.
By integrating QoS across our services, SNS empowers customers—from MVNOs to enterprises—to meet their performance targets and deliver exceptional experiences.
With a robust infrastructure and tailored solutions, we think that means SNS stands as a trusted partner for organisations navigating the complexities of modern connectivity.
We hope you feel that’s a level of quality service you can benefit from. To find out more, get in touch today.