Secure connectivity really matters. After all, as a market-leading MNO or MVNO, a key part of your USP is that you will always deliver consistent QoE performance.
But what could matter even more to you commercially is secure connectivity for your tier-one content partners—where you provide services directly and at high speed and low latency, so security integrating OTT application partners from outside your network.
That’s because to offer an attractive market proposition, the MNO or MVNO needs to forge strong relationships with content partners, whose premium services and offers you want to put at the heart of the bundles you provide your customers.
The importance of the online entertainment and community experience
It goes without saying that media, gaming, and online programming is what that translates to in practice.
To put just a few metrics on this, the global online gaming market size passed the $205 billion market in 2022, but will more than double by 2032, to $440.89 billion, partly driven by the wide adoption of e-sports, which are often played on mobile devices. More than half of the global population are mobile internet users, and possibly as many as 75% of that huge cohort watch video using those same mobile devices.
Given that for a growing number of such users, a slow site is the new ‘down,’ you really want to be able to offer your streaming customers a service with as few delays as possible—ideally, not in low latency (millisecond) rates but at ultra-low latency (nanosecond).
How to get there? Well, you could trust the public internet to route this extremely valuable traffic. But a private connection puts you in control--meaning you can designate and optimise traffic, so it’s always destined for a specific set of servers belonging to a content partner, so it's not influenced or in any way de-emphasises by any other traffic.
Often, this will be to a content (entertainment, sports, or other premium information) streaming partner—where you might have some packages from a particular streaming partner and/or great consumer content from a home country for an expatriate community resident in another, and other kinds of appealing options.
But, to offer a really premium experience private connection/connectivity to the servers of your content partner directly from your own operations is the optimal way for your customers to consistently feel they are benefitting from the connectivity you are enabling.
SNS: the ideal partner for your content partner network
Here, SNS can really help.
This is because we’ll help you build out connections to any preferred content partner you want to work with--regardless of where they are.
We’ll then support that connection through SLA-backed performance that will lock down excellent service from the content partner provider servers to your data centres, or even to the edge of the network domain.
SNS will thus ensure that you get optimised connectivity to your partners quickly, efficiently—and with performance tailored to meet specific market offers.
Using SNS as your connectivity content provider partner is the best way to make access to the kind of attractive programming your users will pay for as easy as ABC.
Even better, SNS will provide the consultancy, the project management, but also the implementation and service delivery expertise to make sure that this all happens.
So, if you want to make sure your curated content offer is always:
- easily accessible
- enhances your subscriber customer experience of your customers
- and is backed by 24x7 monitoring and proactive service assurance capabilities.
Then see how SNS can get you to be the best content platform in the market and how we can optimise partner content delivery for you.
