We think the best way of answering this question is to look at another industry that tries hard to leave a sweet taste in the mouths of its customers: confectionery. There, players are continuously trying to diversify their offerings and dream up new products to tempt their ‘users’. But right from the day it opened its doors in 1949, The Smarties Candy Company of New Jersey only ever makes one thing, and one thing only: Smarties.
Is that focus the reason its maker is one of the few remaining family-owned, mass-production confectionery companies in the United States? Well, what we can be sure of is that the brand is doing so well that even after 75 years of trading, its two plants need to work 24 hours a day, five days a week—and that a billion of its rolls get sold every year. As a recent profile of the organisation in a specialist food sector publication puts it, ‘Sales are up and the company is poised to post an annual record yet again.’
Building legacies of ‘sweetness’
Smarties is far from being the only brand that concentrates on doing what it is famous for as well as it can: name a company that’s dedicated itself exclusively to the craft of creating high-quality, prestigious timepieces, earning a reputation for precision, durability, and timeless design, and you can’t but think ‘Rolex’; Ferrari is iconic for its unwavering commitment to producing luxury performance vehicles, consistently delivering excellence in automotive engineering and design; interlocking plastic bricks seems a dull idea, until you realise that’s what LEGO invented and by so doing, changed the world.
Like these amazing brands, Smarties says that its guiding philosophy here is commitment to doing one thing as well as it can. It’s also no slouch on marketing and innovating around its brand: U.S. school kids get Smarties for good grades (they’re ‘smart’!), or if they have allergies last year were able to trade in sweets they couldn’t safely eat from trick-or-treating for Smarties, which just by happy accident happen to be free from most known allergens. (All Smarties products are peanut-free, gluten-free, dairy-free, and vegan—which in today’s food culture is an amazing built-in advantage!)
Constant focus on what we do best is also the SNS watchword. For sure, the company has tweaked the goodies a little, and it isn’t too hard if you want to vary your candy experience with a lollipop, sour, necklace and giant versions. But at the end of the day, Smarties are Smarties; buyers know they’ll get what they love, every time. We’d like to think you’d say the same about SNS.
We would not be so big-headed as to think we’re anything like as great in execution as this company, which says it’s more interested in “in a legacy of sweetness” than quarterly profits. But we do like to think that just like Smarties and its fans of all ages, SNS and its customers also can be safe in expecting a quality experience every time they pop a tube—or in or case, email or call us in for some advice or help on cyber, networking, building an MVNO business, or global enterprise connectivity.
A commitment to quality—in multiple flavours
There are some differences in the way Smarties and its customers SNS and its customers consume their ‘solutions’. Sadly, we can’t offer you delicious orange cream, pineapple, cherry or strawberry, for a start.
But we can offer 24x7 service and robust access to global MPLS and SD-WAN delivery, Internet exchanges, Tier 1 IP transit operators, and the long-haul international circuits that will help you delight your international customer base over the next 12 months and, hopefully, beyond.
One last connection: value for money. There are 15 individual Smarties in each tube, so the treat lasts longer, which both children and cash-strapped parental buyers appreciate. SNS and its customers surely both always strive for the most cost-effective yet technically excellent solution… and hopefully always leave wanting more ;)
